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پیشینه بررسی عوامل موثر بر بازاریابی ویروسی و تصمیم گیری افراد جهت ورود به شبکه فروش شرکت آدیداس و

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قیمت: 7,000 تومان

منابع فارسی:

1( اعرابی،‌ایزدی،‌استراتژی‌و‌نقش‌فرآیند،‌روابط‌عمومی‌پژوهش‌فرهنگی،،‌فصلنامه‌علمی‌پژوهشی‌تحقیقات‌نوین‌بازاریابی‌

1386آگاه‌1385‌بازتاب،1388

2( بست‌جان‌،مترجم‌شریفی‌و‌طالقانی،روش‌های‌تحقیق،1371‌چاپ‌3جامع1311

3( حافظ‌نیا،محمدرضا،مقدمه‌ای‌بر‌روش‌تحقیق‌در‌علوم‌انسانی،‌انتشارات‌سمت‌1377

 

4( خاکی،غلامرضا،روشتحقیقبارویکردیبهپایاننامهنویسی،چاپدوم،انتشارات

5( خلیلیشورینیسیاوش،روشهایتحقیق،انتشاراتیادوارهکتاب1386

6( داناییفرد،حسن؛الوانی،مهدی؛آذر،عادل،روششناسیپژوهشکمیدرمدیریت:رویکردی

7( سرمد،زهره،بازرگان،عباسروشهایتحقیقدرعلومرفتاری،چاپشانزدهم،انتشارات

8( سعیدنیاحمیدرضا؛مریمفیروزیانجایگاهیابییکمحصولدرصنعتلوازمخانگیبااستفادهازتکنیکنقشهادراکیمصرفکنندگاندوره2،شماره2،بهار1386،صفحه65-84

1( سکاران،اوما،روشهایتحقیقدرمدیریت،ترجمه:‌محمدصائبیومحمودشیرازی،تهران،مؤسسهعالیآموزشوپژوهشمدیریتوبرنامهریزی،چاپدوم،1381،صفحه532‌‌‌

11( سمیعزاده،شجاعی،تمایلبهانتشارپیاماینترنتیدربازاریابیویروسی،فصلنامهعلمیپژوهشیتحقیقاتنوینبازاریابی،1311

11( ضرابی.‌امیر،ضرابیکیوان،مهردادقندهاریومیلادقندهاری،فوتکوزهگری1313

12( طاهری،ابوالقاسم،روشتحقیقومأخذشناسی‌)رشتهمدیریت(،تهران،پیامنور،1378،صفحه564

13( غفاریآشتیانی،سیدمسلمموسوسبصری،دکترپیماناثربخشیتبلیغاتشفاهیوبازاریابیویروسیرویرفتارخریدمصرفکنندهگان،1388

14( کاتلر، فلیپ،مدیریت بازاریابی. ترجمه بهمن فروزنده، اصفهان، چاپ فرزانه،1385

15( کاتلر،فیلیپ،آرمسترانگ،مترجمپارسیانی،اصولبازاریابی،جهاننو1371  

16( کیوی،رمون؛روشتحقیقدرعلوماجتماعی‌)نظریوعملی(،ترجمهعبدالحسیننیکگهر،تهران،فرهنگمعاصر،1388،صفحه284

17( مومنی،قیوم،تحلیلآماری،کتابنو،1386

18( میرزایی،خلیل،پژوهشومستندسازی،تهران،1381،صفحه234

11( نادری،عزتاللهوسیفنراقی،مریم،روشهایتحقیقدرعلومانسانی‌)باتأکیدبرعلومتربیتی(،تهران،بدر،چاپبیستم،

1381،صفحه281

21( واگان.‌لیون،روشهایآماری،ترجمهقانعوکوشا)1384(‌

 


 

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1)  http:// www.science direct.com

2)  http://dx.doi.org/10.1016/S0378-7206(97)00026-8 3) http://dx.doi.org/10.1016/S0963-8687(02)00021-5

4)         http://dx.doi.org/10.1057/jit.2008.37  

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9)         http://emerald.com

10)     http://ezaccess.library.uitm.edu.com

11)     http://www.emarketingway.ir/articles/articles002.asp

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16)     http://www.tagfa.com

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سایر محصولات مشابه :
موجود
پیشینه زنجیره تامین پایدار در صنعت فرش ماشینی ایران  پیشینه زنجیره تامین پایدار در صنعت فرش ماشینی ایران
موجود
پیشینه عوامل موثر در عشق به برند در بازاریابی ورزشی پیشینه عوامل موثر در عشق به برند در بازاریابی ورزشی
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